• Design Element: Line.  Description: Thick, curved, parallel lines have been used to represent the moving arrows from the bottom left hand corner towards the top right hand corner in this visual communication.  Effect: It gives the work a sense of journey and direction.
  • Design Principle: Figure Ground
  • TEXTURE
  • CONTRAST
  • SHAPE
  • TEXTURE
  • TONE
  • TONE
  • FORM
  • Figure-Ground
  • Texture
  • Element: Texture. Colour.  Principle: Contrast in colour and texture
  • Figure ground
  • Proportion
  • shape
  • Principle: cropping This shows cropping as it has been cropped to focus on a certain area, which in this case is the mouth and chin. This creates a focused mood as it is quite compacted and close up.
  • Principle: scale This image shows scale. This is seen through the fish which are much bigger than they would appear in reality. There is also a three dimensional aspect created through the use of the design on the staircase. The use of scale in this creates a fun, playful and quirky mood to appeal to a wide audience.
  • Principle: proportion This shows proportion as the moon is incredibly small. This catches the attention of the viewer as the moon is usually associated as big.
  • Design Element: Point. Description : round, range from small to larger, geometric. Effect: from the use of point this visual communication creates interest and from the position of the dots it looks like they could go on forever.
  • Principle: hierarchy This show hierarchy as the product, the sauce is much bigger than the text. This draws attention to the sharp and bright product.
  • Design Element: Form. Description: hard edged, Bold, geometric, realistic. Effect: the 3D effect of this visual communication  show that this is big and not to be missed.
  • Figure ground: The hand is the dominant figure and the trees inside give the effect that they are reaching out for something.
  • Principle: figure This visual communication shows figure. The evian bottle is the most dominant figure in the advertisement, highlighting that it is the most important thing.
  • Principle: Balance This is balance as there is clear symmetry on either side, which acts as a mirror. This creates a clean and fine effect.
  • Principle: Ground This visual communication represents ground, as the product is placed in the background of the image. This emphasises the text in front showing the viewer that adidas will give them their
  • Principle: contrast There is contrast in this through the different colours and images. This creates interest and curiosity of what the communication is about.
  • Design Principle: Figure Ground
  • Design Principle: Figure Ground
  • Design Element: Shape
  • Design Element: Texture
  • Element: Colour. Bright, vivid, vibrant polychromatic colours like green blue red yellow orange have been used. Effect: tropical effect.
  • Principle: Pattern alternation
  • Element: Form