• Elton John’s Customized Levi’s® Look - Levi Strauss & Co : Levi Strauss & Co
  • Levi’s® DIY Ideas – How to DIY Clothes & Denim | Off The Cuff
  • Madonna Denim Jacket
  • Since the founding of Levi's in 1853, the company has popularized the rise of blue jeans in the U.S., beginning with the working-class cowboys, lumberjacks, and railroad workers during the 1920s.
  • An ad from 1934 featuring Lady Levi's - the first jean created for women.
  • Foster Zeh of Trove General Store got his Levi’s® Vintage Clothing 1954 501Z jeans 5 years ago at a shop in NYC and has worn them pretty hard on and off since. His back pocket features a unique imprint from his horse’s first shoe, which he carries with him.     The #501: made even better by your interpretation.
  • Mayumi Sasaki of Jun wore her vintage 1970s #501 jeans full-length for years before she cut them off to create her own skirt.
  • An ad from the Levi’s® Casuals line of the 1950s and early 1960s, featuring Verti-Stripe Denim, a lighter-weight nod to the fabric.
  • Vintage strength testing.
  • Levi's Vintage Clothing makes its South Africa debut! From the showcase at Unknown Union in Cape Town.
  • In the 1950s James Dean and Marilyn Monroe decided to wear Levi's. From that moment on, the jean transcended its basic nature to become a symbol of youth and anti-establishment.
  • Marlon Brando, Wild Ones, 1953.  Black leather motorcycle jacket, rolled up levi 501s, and black work boots.
  • Leisure wear for the whole family, circa 1954.
  • Levi's Vintage Clothing bag from
  • A little vintage flare.
  • The 70’s are back and we are loving the way it looks! Levi's Vintage Clothing via Bread & Butter Berlin
  • Levi's Vintage Clothing installation via Bread & Butter Berlin | Empire Ave
  • Yukari Okuya of Estnation, in her vintage 1970s #501 jeans
  • AMC Levi's Gremlin - The economy car that wears the pants.