• 04. Paper Asset LibraryTo expand the Grow Boldly campaign beyond hero images and banner ads, we created a paper asset library by photographing and silhouetting each model in three different views. The assets are now used in social media content, product promotions, and in-store pop-up displays at Babies R Us.
  • 03. Behind-The-ScenesWe rented a space at Home Studios for the hero image photoshoot. One of the baby models thought our paper strawberries were real and tried to eat them! The saliva-drenched aftermath was sadly unsalvageable.
  • 02. Hero ImagesWe worked with Andrea Fremiotti and John van Barneveld to photograph and composite the final models into a series of hero images that are currently being used on the Babyganics homepage, banner ads and trade shows.
  • BabyganicsBabyganics makes home, laundry, and skincare products with baby-safe formulas. They recently refreshed their brand image with Collins, whom created a vast 2D world of Babyganics characters. At Madwell, we crafted and launched a digital campaign named Grow Boldly to bring the Babyganics world into tangible reality.01. The ProcessWith the intention of paper construction in mind, each character was reimagined and modeled in Sketch Up in a low poly style. Patterns were created with the Flattery plug-in and laser cut onto Folia card stock paper.