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Update 2 (Sep, 2015): ZX Flux Tech Shoes has both the adidas Performance and Originals logos.

Update (May, 2015): The new storefront signage has the main logo of Adidas in Berlin.Apart from all t

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Signage System

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Close-up to the logo and favicon mock-up.

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Adidas miCoach Pacer Bundle.

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This training jacket had an Adidas Performance logo on it. I think it doesn´t have to. Because you al

Here is the Gazelle model. You can implement model name in AdiNeue font backside of the tongue or may

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And I think this implementation style (dynamic positioning) of the brand symbol works for all of the

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New look of the brand architecture. I thought that this would give more strength to the "three stripe

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The Three Stripes = Adidas

Vertical and horizontal positioning of the new logo.

Blue one is the new kerning of the logotype.

Original 'a' and 's' are in red, blues are the new ones.

Original logotype is red, blue is the treatment.

Mathematics of the symbol. Grid is 10mm x 10px by the way.The problem is that there aren't any produc

A screenshot from the Adidas website back in 2005.When I ask the simple "what's the logo of Adidas?" 

Current Adidas product packaging with an invoice in Germany .

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You can find some of the Copa Mundial shoes under Adidas Performance and some of them under Adidas St

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OK. Let's summarize the visual communication of Adidas stores and HQs.1. There are three sub-brands a

London, Photo © freshnessmag.com.And there are also Adidas Originals stores which are using only the

Photo © primomag.com.au.And there are also store signages which are targeting specific audiences. Lik

Adidas originals Store in Cologne, Germany. Photo © Lara Möllring.

SLVR Store in NY. Image © alphacityguides.com.There are also SLVR and Originals stores:

Pictures from the Adidas Stores all around the world:

The logos are placed in an irregular manner.And let's see how the whole brand architecture excluding

Adidas Brand Achitecture

A screenshot from Adidas Group website.Adidas Brand Architecture and Global Brands StrategyI first an

Adidas HQ China. Image © Dexigner.

Adidas HQ Herzogenaurach, Germany. Image © SammySambo76 - Panoramio.Visual Implementations in Headqua

Brand AnalysisBrand Name: Adidas AGFoundation: 1924 as Gebrüder Dassler SchuhfabrikMain Logos:

Results of the search query 'nike logo' in Google. Only one image result is not the logo of Nike. The